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Direct Sales legal business Agreement

This is where the products and/or services are sold directly to the other party(s), being a B2B Sales Agreement, B2C Sales agreement, B2B Purchase agreement or B2C Purchase agreement.

Sale agreement for products and/or services
Purchase agreement for products and/or services

Is the agreement for the sale or purchase of certain products and/or services? In this case it is important to know whether the terms and conditions are B2B or B2C. Also, the such agreements can be a one-off such as a Sale and Purchase Agreement, a Framework Agreement, Heads of Terms agreement, Confidentiality agreement, Exclusivity agreement etc. or can have a repetitive character such as General Terms of Trade or General Terms of business. It all just depends on the facts you are confronted with.

Terms and Conditions of sale/purchase B2B are less strictly controlled by compulsory law which are in place to protect consumers. If two professional parties do business together, there is more freedom to agree on the terms. If both parties are registered in the Netherlands then this protective legislation cannot be invoked if either party employs more than 50 employees and when the parties have published their annual accounts prior to entering into the agreement.

The Terms and Conditions of sale/purchase can also apply to several legal agreements, for example where you can concentrate your standard terms and conditions into a separate document being the General Terms and Conditions.

General Terms and Conditions of trade

The General Terms and Conditions are then applicable to every agreement that you enter into for the sale or purchase of products/services provided that the strict legal applicability rules are complied with. These type of General Terms and Conditions of trade are specifically for the B2B market. It is efficient to concentrate the General Terms and Conditions into one document, and your company will need to implement a strict procedure internally to make sure that the applicability legal rules are met. If not, then the General Terms and Conditions may not be applicable to the sales/purchase agreement.

Framework agreements

This is where two professional parties regularly do business together and wish to agree on most of the terms with the exception of the description of the products/services, the amount, the price for example.

Exclusivity Agreement/Confidentiality agreement

Then there are a range of other types of legal agreements that cover exclusivity or confidentiality for example. An Exclusivity Agreement could be appropriate if both parties wish to exclusively negotiate with each other or where both parties are disclosing confidential information, in which case a Confidentiality agreement is the right type of legal agreement.

Please contact Madelon van Breemen on (+31) (0) 10 2092756 or at or Peter Verheijden on (+31) 10 2092743 or at for further information.

Bouwe Bos


+31 (0)10 209 27 63
Madelon van Breemen

International business to business contracting

+31 (0)10 209 27 65
Daniël van Genderen

litigation, tender, business and government

+31(0)10 209 27 45
Peter de Graaf

insolvencies and reorganisation

+31 (0)10 209 27 52
Yvonne Jansen

rental (contract and eviction), business and shareholders, property

+31 (0)10 209 27 75
David Harreman

Enterprise and government, Enterprise and shareholders, National and International Tax Law

+31 (0)10 209 27 77
Lisa Kloot

employment Law and employer representation

+31(0)10 209 27 61
Ben van Nieuwaal

business and government

+31 (0)10 209 27 45
Michelle Reevers

aviation, commercial contracts, business and shareholders

+31 (0)10 209 27 75
Hans Rijntjes

litigation, rental (contract and eviction), collection, business and shareholders

+31 (0)10 209 27 55
Rob Steenhoek

insolvencies and reorganisation, business and shareholders

+31 (0)10 209 27 52
Peter Verheijden

commercial cooperations, mergers and acquisitions, employment law and employer representation 

+31 (0)10 209 27 75
Justin de Vries

insolvencies and reorganisation, business and shareholders

+31 (0)10 209 27 52


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